Veteran Pillsbury spokesman Pop N. Fresh, died yesterday of a severe yeast infection. He was 71. Fresh was buried in one of the largest funeral ceremonies in recent years.
Dozens of celebrities turned out including: Mrs.Butterworth, the California Raisins, Hungry Jack, Betty Crocker and the Hostess Twinkies. The gravesite was piled high with flours and longtime friend, Aunt Jemima, delivered the eulogy, describing Fresh as a man who "never knew how much he was kneaded."
Fresh rose quickly in show business, but his later life was filled with many turnovers. He was not considered a very smart cookie, squandering much of his dough on half-baked schemes. Still, even as a crusty old man, he was a roll model for millions. Fresh is survived by his second wife. They have two children and one in the oven. The funeral was held at 3:50 for about 20 minutes.